Lidra Ashandra

Please, allow me to introduce myself. My name is Lidra Ashandra De Coteau. I was born in Brooklyn, NY in January of 1989. From the age of 9, I was raised in Brockton, MA which is about 30-50 minutes from the city of Boston, MA. After my first year in college at Bridgewater State University (2007-2008), I decided to move back to Brooklyn, NY. Here, I took some time off of school to acclimate to the big city. Of course, I kept busy. I worked in coffee shops and at retail stores such as Best Buy, Victoria's Secret and Target. I appreciated these opportunities because they allowed me to explore my passion for people. In 2010, I was on the search for an internship, as required by the curriculum for all BMF majors at CUNY – Brooklyn College. I proudly earned my Bachelors Degree here in May of 2013 with a minor in Urban Entrepreneurship.

Recognized for my adaptability, ambition, personality and potential, the internship that begun in 2010 has lead me to serve as an Assistant Production Manager for one of the strongest and largest labor-management funds in the nation. We service a wide range of benefits to over 400,000 working/retired healthcare industry workers, members of 1199SEIU United Healthcare Workers East and their families. Fun facts are fun, I happen to share the same birthday with Martin Luther King Jr. and he often called District 1199 his "favorite union." I hold my current title with pride and with sincere appreciation. I am truly blessed to work in an environment that fosters my interests while contributing to the advancement of my technical skills and abilities.

I work for a Fund that cares for those, who care for others and I freelance, providing Resume Assistance to those in need. I also braid hair and I enjoy experimenting with word play and audio tracks. Currently, I'm pursing my Master's Degree in Management.

You'll hear me say:
"Team work makes the dream work"
"Whatever you do, #MakeProgress"

- Employment -

  • 1199SEIU Benefit and Pension Funds (New York, NY.)

    Assistant Production Manager – Communications Department

    April 2015 to Present

    • Assists the Communications Director in managing the printing and distribution of Fund communications pieces, including magazines, newsletters, program brochures, direct mail pieces, targeted letters, flyers, surveys, presentations and Summary Plan Descriptions (SPDs); trafficking work through each necessary step to ensure a high quality, cost effective and timely production operation
    • Manages the work of direct reports to ensure that communications pieces are produced and distributed in an accurate and timely manner Ensuring all forms, letterhead and standard templates meet Funds’ quality and branding standards
    • Coordinates print jobs on behalf of the Funds with outside vendors, negotiating required turnaround time for print jobs, and arranging for PDF proofs to be sent for departmental approval for jobs in process
    • Ensures final communications pieces meet print and quantity specifications before sending to Director for signoff
    • Verifies delivery and confirms receipt of all printed materials

- Education -

  • Brooklyn College – City University of New York (Brooklyn, NY.)

    B.A. Business Management and Finance

    May 2013

© 2017 LidraAshandra


BHS 007 10 Year Reunion!

  June 24th 2017



June 24th 2017

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On set: Wendy Williams 2017


BHS Cabaret Performance – 2007



Charity Award

Two local residents earn charity awards The Bank of America…


Two local residents earn charity awards

The Bank of America Charitable Foundation has selected two local volunteers as recipients of the fourth annual Neighborhood Excellence Initiative awards.

Easton’s Cheryl Opper, 50, received the award for her work with School on Wheels of Massachusetts, and Lidra DeCoteau, 18, of Brockton received the award for her recent work at the Boys & Girls Club of America.

“This year’s NEI award recipients show the kind of leadership and dedication that Bank of America believes is essential to the health and vitality of our community,” Robert Gallery, Massachusetts president of Bank of America, said in a prepared statement.

Opper has recruited more than 150 volunteer tutors to help children in grades pre-kindergarten through 12 with after-school education.

The volunteers come from the local community, churches and temples. In addition, about half the tutors come from Stonehill College or Bridgewater State College.

These volunteers are donating their free time to a program that was inspired by a magazine article.

A few years ago, Opper noticed an article in Family Circle magazine about a retired teacher in California who started a School on Wheels program in her hometown. The retired teacher saw kids walking on the streets during school hours and decided to start a program to take children off the street and provide them with educational services.

Opper was so impressed that she decided to start a School on Wheels program in Massachusetts.

Since its inception in 2004, School on Wheels of Massachusetts has grown into a community success story.

Volunteer tutors work with students on homework and projects in all subjects, but focus on improving reading, writing and math skills.

As a result of winning this award, Opper will also receive a grant for School on Wheels totaling $5,000. The grant money will go “100 percent back into the program,” Opper said. “It will be used to help fund our expansion.”

School on Wheels will expand in the upcoming months, so tutors will help students at three new local shelters. With the addition of these three new shelters, School on Wheels will tutor children at a total of six neighborhood shelters.

While Opper was helping children through School on Wheels, Lidra DeCoteau was helping neighborhood youths in a different way.

During her internship with the Boys & Girls Club this past summer, DeCoteau worked with children of all ages. Whether with toddlers or teens, DeCoteau tried to involve kids in constructive after-school programs and games.

As a former member of the Brockton Boys & Girls Club, Lidra decided to volunteer there when she got older. She started volunteering in 2005, while still a student at Brockton High. Eventually, she was offered a Bank of America summer internship with the Boys & Girls Club.

“I am always willing to learn and do different things,” said DeCoteau.

“It was a wonderful experience,” she said. “I would recommend it to anyone.”

Lidra is enthusiastic and devoted to her activities, said Meghan McDonough, Lidra’s high school guidance counselor.

“She is a leader and mature, but down to earth at the same time,” said McDonough. “I would call her a role model.”

DeCoteau is a freshman at Bridgewater State College and hopes to get back involved with the Boys & Girls Club.



© 2017 LidraAshandra

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